Our story
I started The Good Care Co. after struggling to find outdoor protection that brought together real performance, ingredients I felt comfortable choosing and a product experience my family would actually enjoy using.
Why I started
Too often, outdoor protection felt like a trade-off: something that worked but missed the mark elsewhere, or something that sounded gentler without convincing evidence it would do the job. I wanted products I could trust to perform without lowering my standards elsewhere. So I set out to build them.
Made for real life
We're designing for beach days, camping trips, long afternoons, sunset drinks and evenings outdoors. A good product should do its job, apply well, feel good and fit naturally into the way families live outside.
Where we are now
Our first product is in development, moving through formulation, testing, packaging and the evidence needed to communicate clearly and responsibly. It takes time, but we would rather get it right than rush it to market.
See how we work