Performance first
We start with the job a product needs to do, then build carefully around it.
High-performance outdoor personal care
Made for good days outside.
We're developing high-performance outdoor personal care for Australian families, combining naturally derived ingredients with evidence, performance and the realities of life outside.
Our first product, an insect repellent, is currently in development.
Why we're here
Outdoor protection should not ask you to choose between what works and what feels right for your family.
The Good Care Co. started with a frustration familiar to many families: products that performed but fell short elsewhere, and products that sounded appealing without convincing evidence they would do the job.
We're creating a better approach to outdoor care, bringing together performance, naturally derived ingredients backed by evidence and products made for real life outside.
Our first product
Our first product is taking shape.
We're developing an insect repellent using a naturally derived active. It will be the first product from The Good Care Co.
We're taking the time to formulate, test and prepare it properly, so it earns a place in your outdoor kit for the right reasons.
Currently in development in Australia
Our approach
Powered by nature.
Proven by science.
We start with naturally derived ingredients and use evidence to determine what works. Because natural origins alone are not enough. Performance, testing and responsible claims matter too.
Explore our approachIngredients that earn their place
Every ingredient should have a clear role in performance, stability or the product experience.
Built on evidence
Our decisions are based on research, testing and real results, with claims made responsibly.
Made for real life
Outdoor care should be easy to carry, apply and use through full days outside.
A note from our founder
Made for families who would rather be outside.
I started The Good Care Co. after struggling to find outdoor protection that brought together real performance, ingredients I felt comfortable choosing and a product experience my family would actually enjoy using.
I'm holding the brand to a high standard because I'm creating products I would use and trust with my own family.
Read our story
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